ABSTRACT
Rural tourism is a vigorous drive force to the development of rural economy, and an important power to lead the rural revitalization strategy in China as well. After the Pandemic of COVID-19, the demand for rural tourism products and quality continues to expand. However, during the rapid development, rural tourism showed mismatch between supply and demand. This paper took the case of Kunshan City in Jiangsu Province, based on the data of tourist market investment, using the IPA analytical method and the gap model of service quality, tried to find out the problems and countermeasures in re-matching of supply and demand in Kunshan's rural tourism industry, especially from the supply-side. This paper constructed the logical frame‐ work of supply-demand matching governance policy of rural tourism based on China's Rural Re‐ vitalization strategy. The research result can provide reference to the promotion of the quality for China's rural tourism development. (English) [ABSTRACT FROM AUTHOR] 乡村旅游是我国农村转型发展的重要驱动力，同时也是"乡村振兴”战略的引领力量。随 着疫情后客源市场对乡村旅游产品的需求不断扩大，对供给质量的要求不断提升，乡村旅游目的 地在快速开发的过程中逐渐暴露出一系列供需错配问题，制约了乡村旅游的进一步高质量发 展。将江苏省昆山市作为案例地，以游客市场调查数据为基础，采用IPA分析法和服务质量差距 模型，探查乡村旅游地供需错配现象，着重从供给侧明确了昆山乡村旅游供需错配的主要表现及 治理方向。文章将旅游地供需匹配治理逻辑与"乡村振兴”的目标要求融合，构建了基于乡村振 兴的乡村旅游供需匹配治理逻辑框架，并据此提出了昆山乡村旅游的治理思路。研究成果对推 进我国乡村旅游的高质量建设与发展具有一定参考意义。 (Chinese) [ABSTRACT FROM AUTHOR] Copyright of World Regional Studies is the property of World Regional Studies Editorial Office and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)